A Comparative Analysis of Taobao and Pinduoduo E-commerce Platforms

Chang Sun

doi:10.47297/wspceWSP2516-251903.20250903

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A Comparative Analysis of Taobao and Pinduoduo E-commerce Platforms

9卷第3期

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A Comparative Analysis of Taobao and Pinduoduo E-commerce Platforms
A Comparative Analysis of Taobao and Pinduoduo E-commerce Platforms
Southwest Minzu University, Chengdu, Sichuan, 610000, China
2025年9卷第3期页码：14-18
纸质出版日期：2025-06-30
DOI：10.47297/wspceWSP2516-251903.20250903
Accepted：

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(2025). A Comparative Analysis of Taobao and Pinduoduo E-commerce Platforms. 创意经济（英文版）, 9(3), 14-18.

Chang Sun.A Comparative Analysis of Taobao and Pinduoduo E-commerce Platforms[J].Creative Economy,2025,09(03):14-18.
(2025). A Comparative Analysis of Taobao and Pinduoduo E-commerce Platforms. 创意经济（英文版）, 9(3), 14-18. DOI： 10.47297/wspceWSP2516-251903.20250903.

Chang Sun.A Comparative Analysis of Taobao and Pinduoduo E-commerce Platforms[J].Creative Economy,2025,09(03):14-18. DOI： 10.47297/wspceWSP2516-251903.20250903.

摘要

Abstract

This paper selects Taobao and Pinduoduo

two representative platforms within the Chinese e-commerce market

as the subjects of study. A comparative analysis is conducted across multiple dimensions

including their evolution

user demographics

marketing strategies

technological infrastructure

and website architecture. Based on the analytical findings

the article proposes recommendations for the future development trajectories of both platforms

providing actionable insights and reference points for the operational enhancement of e-commerce platforms.

关键词

Keywords

references

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