Nowadays

Internet shopping is popular

which provides convenience for the pub-lic and is also popular among college students

but it has a certain negative influence on the con-sumption view of college students. This paper analyzes the reasons why the network consumptionhas a negative impact on the consumption view of college students

and puts forward some counter-measures to guide college students to establish a correct consumption view

to promote them to de-velop healthy and reasonable consumption habits

and to ensure their healthy growth.