The rapid development of digital economy has brought new opportunities and challenges to enterprises. Enterprises are faced with the problem of how to use digital technology to improve management efficiency

optimize decision-making process and innovate business model. This paper puts forward the strategies of building digital management platform to realize efficient coordination

using big data for decision support to improve scientific decision-making

promoting digital marketing mode to optimize customer experience

and strengthening digital risk management to ensure information security. By implementing these innovative management strategies

enterprises can better adapt to the development needs of the digital economy era

enhance their core competitiveness

and achieve sustainable development.