Optimization of the globalization path of Chinese communication enterprises -- Based on the case of Xiaomi

Wanjing Wen

doi:10.47297/wspceWSP2516-251906.20250902

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Optimization of the globalization path of Chinese communication enterprises -- Based on the case of Xiaomi

9卷第2期

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Optimization of the globalization path of Chinese communication enterprises -- Based on the case of Xiaomi
Optimization of the globalization path of Chinese communication enterprises -- Based on the case of Xiaomi
International Tourism and Public Administration, Hainan University, Haikou, Hainan, 570100, China
2025年9卷第2期页码：34-41
纸质出版日期：2025-04-28
DOI：10.47297/wspceWSP2516-251906.20250902
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(2025). Optimization of the globalization path of Chinese communication enterprises -- Based on the case of Xiaomi. 创意经济（英文版）, 9(2), 34-41.

Wen Wanjing.Optimization of the globalization path of Chinese communication enterprises -- Based on the case of Xiaomi[J].Creative Economy,2025,09(02):34-41.
(2025). Optimization of the globalization path of Chinese communication enterprises -- Based on the case of Xiaomi. 创意经济（英文版）, 9(2), 34-41. DOI： 10.47297/wspceWSP2516-251906.20250902.

Wen Wanjing.Optimization of the globalization path of Chinese communication enterprises -- Based on the case of Xiaomi[J].Creative Economy,2025,09(02):34-41. DOI： 10.47297/wspceWSP2516-251906.20250902.

摘要

Abstract

This study takes Xiaomi as a typical case to explore the optimization path of Chinese communication enterprises going overseas. The study adopts case analysis

PEST framework

and comparative study to systematically analyze Xiaomi's differentiation strategy in markets such as India and Europe. The results show that Xiaomi has entered the top three in 52 markets worldwide through the three-dimensional strategy of technology gradient development

omnichannel coverage

and cultural adaptation innovation

and its overseas revenue accounts for more than 50%

which verifies the effectiveness of its globalization strategy. The study found that Xiaomi has broken through the "low-end lock-in" dilemma of the mid- and low-end markets by relying on ecosystem construction

localized production

and high-end technology iteration. However

it faces challenges such as insufficient brand high-endization

supply chain dependence

and patent disputes. The study proposes optimization solutions: strengthen patent layout

implement dual-brand strategy

build an intelligent supply chain system

and innovate brand narrative. This study provides theoretical references and practical paradigms for Chinese communication companies to break technological barriers and enhance global competitiveness.

关键词

Keywords

references

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