Innovation of Art Venue Operations in the Digital Wave: Application and Practice of Full Media Strategy

Yongzhi Bai; Dan Li

doi:10.47297/wspceWSP2516-251907.20250901

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Innovation of Art Venue Operations in the Digital Wave: Application and Practice of Full Media Strategy

9卷第1期

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Innovation of Art Venue Operations in the Digital Wave: Application and Practice of Full Media Strategy
Innovation of Art Venue Operations in the Digital Wave: Application and Practice of Full Media Strategy
Tianjin College of Media ＆ Arts
2025年9卷第1期页码：37-40
纸质出版日期：2025-02-27
DOI：10.47297/wspceWSP2516-251907.20250901
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(2025). Innovation of Art Venue Operations in the Digital Wave: Application and Practice of Full Media Strategy. 创意经济（英文版）, 9(1), 37-40.

Bai Yongzhi,Li Dan.Innovation of Art Venue Operations in the Digital Wave: Application and Practice of Full Media Strategy[J].Creative Economy,2025,09(01):37-40.
(2025). Innovation of Art Venue Operations in the Digital Wave: Application and Practice of Full Media Strategy. 创意经济（英文版）, 9(1), 37-40. DOI： 10.47297/wspceWSP2516-251907.20250901.

Bai Yongzhi,Li Dan.Innovation of Art Venue Operations in the Digital Wave: Application and Practice of Full Media Strategy[J].Creative Economy,2025,09(01):37-40. DOI： 10.47297/wspceWSP2516-251907.20250901.

摘要

Abstract

With the advent of the digital age

multimedia operation has become the key to enhancing the competitiveness of art venues. This article analyzes in depth the challenges and opportunities of art venues in terms of information dissemination

audience interaction

brand building

etc. from the perspective of all media operation

and proposes strategies such as building a full media matrix

optimizing digital services

and strengthening social media interaction

aiming to provide new ideas for the sustainable development of art venues. Driven by the digital wave

art venues are facing unprecedented opportunities and challenges. How to utilize multimedia operation strategies to improve the operational efficiency and audience experience of art venues has become an urgent problem to be solved. This article will conduct in-depth research on the business strategies of art venues from the perspective of multimedia operations

explore innovative models and practical paths

in order to provide ideas for the sustainable development of art venues.

关键词

Keywords

references

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