Research on the Application of E-Commerce Strategies to Accelerate the Transformation of Traditional Retail Enterprises

Weijia Li

doi:10.47297/wspceWSP2516-251908.20220602

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Research on the Application of E-Commerce Strategies to Accelerate the Transformation of Traditional Retail Enterprises

6卷第2期

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Research on the Application of E-Commerce Strategies to Accelerate the Transformation of Traditional Retail Enterprises
Research on the Application of E-Commerce Strategies to Accelerate the Transformation of Traditional Retail Enterprises
University of Birmingham, West Midlands, Birmingham, B15 2TT
2022年6卷第2期页码：69-72
纸质出版日期： 2022-04-30 ，
DOI：10.47297/wspceWSP2516-251908.20220602
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(2022). Research on the Application of E-Commerce Strategies to Accelerate the Transformation of Traditional Retail Enterprises. 创意经济（英文版）, 6(2), 69-72.

Li Weijia.Research on the Application of E-Commerce Strategies to Accelerate the Transformation of Traditional Retail Enterprises[J].Creative Economy,2022,06(02):69-72.
(2022). Research on the Application of E-Commerce Strategies to Accelerate the Transformation of Traditional Retail Enterprises. 创意经济（英文版）, 6(2), 69-72. DOI： 10.47297/wspceWSP2516-251908.20220602.

Li Weijia.Research on the Application of E-Commerce Strategies to Accelerate the Transformation of Traditional Retail Enterprises[J].Creative Economy,2022,06(02):69-72. DOI： 10.47297/wspceWSP2516-251908.20220602.

摘要

Abstract

It is obvious that in the background of the information era

not only the traditional production and life forms have been changed

but also the impact on the business field is far-reaching. In particular

the advent of the e-commerce era has brought new development opportunities for traditional retail enterprises on the one hand

and at the same time

the new sales channels and modes have posed serious challenges to traditional retail enterprises. How to use e-commerce strategy to promote the transformation and upgrading of traditional retail enterprises and adapt to the development trend of the times requires an in-depth study of the use of e-commerce mode and active adjustment

learning and application in combination with the current business situation of retail enterprises

so as to promote the better development of traditional retail enterprises.

关键词

Keywords

E-commerce strategyTraditional retail enterprisesTransformation strategy

references

Li Y X, Zhuang G J, Lu T Y. The paths and mechanisms of traditional retailers' transformation from single channel to omnichannel—A longitudinal case study based on yonghui supermarket[J]. Journal of Beijing University of Technology and Business(Social Science Edition), 2021, 36(1): 27-36.

Ma S Z, Pan G J. From cross-border e-commerce to global digital trade——A re-examination under the global pandemic of new crown pneumonia epidemic[J]. Journal of Hubei University(Philosophy and Social Science Edition),2020, 47(5): 119-132, 169.

Lu C,Chen J. Evolutionary mechanism of internet innovation in brick-and-mortar retailing—A multi-case study based on adaptive marketing capability[J]. Management Case Study and Review, 2020, 13(2): 149-169.

Ma C, Wang D Y. Research on the mechanism and implementation path of e-commerce to promote the transformation and upgrading of agricultural product distribution system in the new retail era[J]. Science and Technology Management Research, 2019, 39(1): 197-204.

Yang J Q,Qi P C,Wang T T. Research on the transformation and upgrading of traditional retail enterprises in china under the background of "new retail"[J]. Contemporary Economic Management, 2018, 40(9): 24-31.

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