Research on Film Marketing Strategies under the New Media Environment

Yitong Zou

doi:10.47297/wspceWSP2516-251909.20240805

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Research on Film Marketing Strategies under the New Media Environment

8卷第5期

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Research on Film Marketing Strategies under the New Media Environment
Research on Film Marketing Strategies under the New Media Environment
College of Radio and Television, Communication University of China Nanjing, Nanjing211100, Jiangsu, China
2024年8卷第5期页码：62-65
纸质出版日期： 2024-10-29 ，
DOI：10.47297/wspceWSP2516-251909.20240805
Accepted：

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(2024). Research on Film Marketing Strategies under the New Media Environment. 创意经济（英文版）, 8(5), 62-65.

Zou Yitong.Research on Film Marketing Strategies under the New Media Environment[J].Creative Economy,2024,08(05):62-65.
(2024). Research on Film Marketing Strategies under the New Media Environment. 创意经济（英文版）, 8(5), 62-65. DOI： 10.47297/wspceWSP2516-251909.20240805.

Zou Yitong.Research on Film Marketing Strategies under the New Media Environment[J].Creative Economy,2024,08(05):62-65. DOI： 10.47297/wspceWSP2516-251909.20240805.

摘要

Abstract

With the rapid development of Internet technology

new media platforms such as Weibo

Wechat and Tiktok have become the main channels for people to obtain information and entertainment. As one of the mass culture products

the marketing strategies of film are constantly evolving to adapt to the change of the new media environment. This paper aims to explore the film marketing strategy in the new media environment

so as to adapt to the needs of modern audience.

关键词

Keywords

new media environmentfilm marketingstrategy

references

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Zhu WJ. Research on the Diversified and Deep Integration of Film Marketing Communication in the New Media Era [J]. China Market,2023(9):124-126.

Liao JM. Analysis on the Marketing Strategy of the Chinese Comic Film "Nezha: Birth of the Demon Child" under the New Media Environment [J]. Years of Youth, 2021, (14): 72-73.

Li ZY. Marketing Strategies of Domestic Comedy Films under the 4P Theory: Taking "Hi, Mom" as an Example [J]. Western Radio and Television, 2022, 43 (06): 86-88.