Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce

Xinxia Deng

doi:10.47297/wspceWSP2516-251911.20220602

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Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce

6卷第2期

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Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce
Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce
GuangDong Baiyun University, Faculty of Art Design, GuangZhou GuangDong 510450, P.R.China
2022年6卷第2期页码：80-83
纸质出版日期： 2022-04-30 ，
DOI：10.47297/wspceWSP2516-251911.20220602
Accepted：

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(2022). Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce. 创意经济（英文版）, 6(2), 80-83.

Deng Xinxia.Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce[J].Creative Economy,2022,06(02):80-83.
(2022). Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce. 创意经济（英文版）, 6(2), 80-83. DOI： 10.47297/wspceWSP2516-251911.20220602.

Deng Xinxia.Research on the New Media Communication Strategy: Culture and Tourism Integration+Live Commerce[J].Creative Economy,2022,06(02):80-83. DOI： 10.47297/wspceWSP2516-251911.20220602.

摘要

Abstract

From the aspect of economy

trade and culture

the most popular new media live commerce is the public welfare activities

which dedicates great media power to the recovery of cultural tourism

enhance social consumption confidence and win the battle against poverty. From the perspective of media integration

this is no longer just a live show

but a new exploration of the way of media change and the use of new media propaganda methods

and its media integration has a very important value.

关键词

Keywords

Culture and tourismLive broadcastNew mediaStrategy

references

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Liu Z H, Jiao J P. Research on the Development Strategy of IP Resources of Traditional Arts and Crafts of the Sea School under the Background of Integration of Culture and Tourism[J]. Journal of Zhejiang University(Humanities and Social Sciences Edition), 2022, 52(1): 126-135.

Du X Y, Zhang J L. Research on the Innovation and Development of Nanjing Velvet Flower from the Perspective of Cultural Tourism Integration[J]. Business Economics, 2020(11): 20-22.