Research on Transformation Strategies and Breakthrough Paths of Marketing in the Context of the Digital Economy

Yanxiang Wang

doi:10.47297/wspceWSP2516-251911.20250901

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Research on Transformation Strategies and Breakthrough Paths of Marketing in the Context of the Digital Economy

9卷第1期

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Research on Transformation Strategies and Breakthrough Paths of Marketing in the Context of the Digital Economy
Research on Transformation Strategies and Breakthrough Paths of Marketing in the Context of the Digital Economy
Shenzhen Academy of International Education, Shenzhen Guangdong, 518000
2025年9卷第1期页码：54-57
纸质出版日期：2025-02-27
DOI：10.47297/wspceWSP2516-251911.20250901
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(2025). Research on Transformation Strategies and Breakthrough Paths of Marketing in the Context of the Digital Economy. 创意经济（英文版）, 9(1), 54-57.

Wang Yanxiang.Research on Transformation Strategies and Breakthrough Paths of Marketing in the Context of the Digital Economy[J].Creative Economy,2025,09(01):54-57.
(2025). Research on Transformation Strategies and Breakthrough Paths of Marketing in the Context of the Digital Economy. 创意经济（英文版）, 9(1), 54-57. DOI： 10.47297/wspceWSP2516-251911.20250901.

Wang Yanxiang.Research on Transformation Strategies and Breakthrough Paths of Marketing in the Context of the Digital Economy[J].Creative Economy,2025,09(01):54-57. DOI： 10.47297/wspceWSP2516-251911.20250901.

摘要

Abstract

This study focuses on the transformation strategies and breakthrough paths of marketing in the context of the digital economy. With the booming development of the digital economy

the field of marketing is undergoing profound changes. The aim of this research is to deeply analyze the impact of the digital economy on the marketing environment and explore how enterprises can achieve digital transformation in terms of product

price

place (distribution channels)

and promotion. This study uncovers successful practices and innovative pathways in digital marketing

such as personalized marketing

experiential marketing

and community marketing. Furthermore

it proposes specific strategies and suggestions for enterprises to achieve marketing breakthroughs in the digital economy context

aiming to provide a systematic transformation framework and practical guide for enterprises to effectively address market challenges and achieve continuous innovation and growth. The findings of this study hold significant importance for advancing the theoretical and practical development of the marketing field.

关键词

Keywords

references

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Zhao Wei . ( 2022 ). Transformation and Innovation of Enterprise Marketing Models in the Digital Era . Economist ( 6 ), 282 - 283 .

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