As the sports industry becomes increasingly commercialized

sports sponsorship has emerged as a vital tool for companies to achieve brand promotion and market expansion. This paper uses the professional golf tours in China and the United States as its research context

selecting FedEx and Lisheng Sports as case studies. Employing a comparative case study methodology

the paper conducts a systematic analysis of their business models

key performance indicators (KPIs)

core resources

and cost structures. The findings reveal significant differences between the two companies in terms of sponsorship logic and performance orientation

primarily stemming from variations in market maturity and institutional environments. This paper provides theoretical references and practical insights for Chinese sports enterprises to optimize their sponsorship strategies.