Tourist Satisfaction Analysis of Scenic Spots Based on IPA Method: A Case Study of Fengdu Mingshan Scenic Area

Wendan Tao

doi:10.47297/wspceWSP2516-251915.20261003

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Tourist Satisfaction Analysis of Scenic Spots Based on IPA Method: A Case Study of Fengdu Mingshan Scenic Area

10卷第3期

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Tourist Satisfaction Analysis of Scenic Spots Based on IPA Method: A Case Study of Fengdu Mingshan Scenic Area
Tourist Satisfaction Analysis of Scenic Spots Based on IPA Method: A Case Study of Fengdu Mingshan Scenic Area
College of Applied Science and Technology, Beijing Union University, Beijing, 100101, China
2026年10卷第3期页码：70-73
网络首发：2026-07-29，

纸质出版：2026-06-30
DOI：10.47297/wspceWSP2516-251915.20261003
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Wendan Tao. (2026). Tourist Satisfaction Analysis of Scenic Spots Based on IPA Method: A Case Study of Fengdu Mingshan Scenic Area. 创意经济（英文版）, 10(3), 70-73.

Tao Wendan.Tourist Satisfaction Analysis of Scenic Spots Based on IPA Method: A Case Study of Fengdu Mingshan Scenic Area[J].Creative Economy,2026,10(03):70-73.
Wendan Tao. (2026). Tourist Satisfaction Analysis of Scenic Spots Based on IPA Method: A Case Study of Fengdu Mingshan Scenic Area. 创意经济（英文版）, 10(3), 70-73. DOI： 10.47297/wspceWSP2516-251915.20261003.

Tao Wendan.Tourist Satisfaction Analysis of Scenic Spots Based on IPA Method: A Case Study of Fengdu Mingshan Scenic Area[J].Creative Economy,2026,10(03):70-73. DOI： 10.47297/wspceWSP2516-251915.20261003.

摘要

Abstract

Tourist satisfaction survey is an important means to improve the management level and quality of tourism destinations. Taking Fengdu Mingshan Scenic Area as a case

this study obtained data through questionnaire survey and used the Importance-Performance Analysis (IPA) method to identify unsatisfactory items. The results show that overall tourist satisfaction is moderate

with deficiencies in accommodation price

infrastructure

ticket price

and commodity quality. Among the 33 evaluation factors

11 fell into the advantage zone

8 into the maintenance zone

10 into the opportunity zone

and 4 into the repair zone. High‑importance and high‑performance items accounted for 33.3%

low‑low items for 30.3%

and repair‑zone items for 12.1%. Accordingly

four strategies are proposed: keep up the good work

reduce over‑supply

low priority improvement

and intensive improvement

with priority given to the four factors in the fourth quadrant

to promote sustainable development of the scenic area.

关键词

Keywords

references

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