The rapid development of cross-border e-commerce has brought unprecedented globalization opportunities to Chinese beauty brands

especially companies like Mao Geping. But at the same time

companies must also face strict consumer protection requirements from different jurisdictions. Legal obligations such as product safety standards

ingredient and labeling specifications

return rights

and after-sales service have significantly increased the operational burden and legal risks of companies

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. This article expands the research perspective from simple supply chain efficiency to the compliance management level

focusing on how Chinese beauty brands can meet the mandatory requirements of consumer protection laws in various countries in the process of expanding into the international market. With the help of compliance management theory

transaction cost theory

and comparative analysis of consumer protection laws

the article proposes a feasible path to effectively control compliance costs and reduce legal risks while maintaining supply chain operational efficiency.