Research on Immersive Experience Design for Intangible Cultural Heritage Festivals in the Context of Digital Cultural Tourism: The Case of Cantonese Sweet Soup Culture Festival

Yan Pan; Shiming Mao; Chenlan Lu; Weiying Wu

doi:10.47297/wspceWSP2516-251921.20250906

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Research on Immersive Experience Design for Intangible Cultural Heritage Festivals in the Context of Digital Cultural Tourism: The Case of Cantonese Sweet Soup Culture Festival

9卷第6期

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Research on Immersive Experience Design for Intangible Cultural Heritage Festivals in the Context of Digital Cultural Tourism: The Case of Cantonese Sweet Soup Culture Festival
Research on Immersive Experience Design for Intangible Cultural Heritage Festivals in the Context of Digital Cultural Tourism: The Case of Cantonese Sweet Soup Culture Festival
Zhejiang Yuexiu University of Foreign Languages, Shaoxing, Zhejiang , 312000, China
2025年9卷第6期页码：105-110
纸质出版：2025-12-30
DOI：10.47297/wspceWSP2516-251921.20250906
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Yan Pan, Shiming Mao, Chenlan Lu & Weiying Wu. (2025). Research on Immersive Experience Design for Intangible Cultural Heritage Festivals in the Context of Digital Cultural Tourism: The Case of Cantonese Sweet Soup Culture Festival. 创意经济（英文版）, 9(6), 105-110.

Pan Yan,Mao Shiming,Lu Chenlan,et al.Research on Immersive Experience Design for Intangible Cultural Heritage Festivals in the Context of Digital Cultural Tourism: The Case of Cantonese Sweet Soup Culture Festival[J].Creative Economy,2025,09(06):105-110.
Yan Pan, Shiming Mao, Chenlan Lu & Weiying Wu. (2025). Research on Immersive Experience Design for Intangible Cultural Heritage Festivals in the Context of Digital Cultural Tourism: The Case of Cantonese Sweet Soup Culture Festival. 创意经济（英文版）, 9(6), 105-110. DOI： 10.47297/wspceWSP2516-251921.20250906.

Pan Yan,Mao Shiming,Lu Chenlan,et al.Research on Immersive Experience Design for Intangible Cultural Heritage Festivals in the Context of Digital Cultural Tourism: The Case of Cantonese Sweet Soup Culture Festival[J].Creative Economy,2025,09(06):105-110. DOI： 10.47297/wspceWSP2516-251921.20250906.

摘要

Abstract

Against the dual backdrop of the booming development of the digital cultural tourism industry and the urgent demand for the dynamic inheritance of intangible cultural heritage (ICH)

traditional ICH festivals are struggling to meet the public's growing expectations for in-depth

interactive

and narrative cultural experiences. Taking the provincial-level ICH item "Cantonese Syrup-making Craftsmanship" as the research subject

this paper explores the systematic design path for immersive experiences of ICH festivals. By adopting a mixed-methods research approach

the study analyzes the core logic and practical dilemmas of digital technologies empowering ICH festivals

thereby providing a reference for the integration practice of digital cultural tourism for similar daily-life-oriented ICH projects.

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Keywords

references

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