Branded Operation Pathways for Agricultural Waste Resource Utilization under New-Quality Productive Forces: A Case Study of Wine Lees Mushroom Cultivation in Xinghua Village, Shaoxing, China

Yali Xu; Ziyu Wang; Yixiu Chen; Can Hu; Xinyi Hu

doi:10.47297/wspceWSP2516-251925.20261004

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Branded Operation Pathways for Agricultural Waste Resource Utilization under New-Quality Productive Forces: A Case Study of Wine Lees Mushroom Cultivation in Xinghua Village, Shaoxing, China

10卷第4期

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Branded Operation Pathways for Agricultural Waste Resource Utilization under New-Quality Productive Forces: A Case Study of Wine Lees Mushroom Cultivation in Xinghua Village, Shaoxing, China
Branded Operation Pathways for Agricultural Waste Resource Utilization under New-Quality Productive Forces: A Case Study of Wine Lees Mushroom Cultivation in Xinghua Village, Shaoxing, China
Zhejiang Yuexiu University, Shaoxing, Zhejiang, 312000, China
2026年10卷第4期页码：130-133
纸质出版：2026-08-30
DOI：10.47297/wspceWSP2516-251925.20261004
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Yali Xu, Ziyu Wang, Yixiu Chen, Can Hu & Xinyi Hu. (2026). Branded Operation Pathways for Agricultural Waste Resource Utilization under New-Quality Productive Forces: A Case Study of Wine Lees Mushroom Cultivation in Xinghua Village, Shaoxing, China. 创意经济（英文版）, 10(4), 130-133.

Xu Yali,Wang Ziyu,Chen Yixiu,et al.Branded Operation Pathways for Agricultural Waste Resource Utilization under New-Quality Productive Forces: A Case Study of Wine Lees Mushroom Cultivation in Xinghua Village, Shaoxing, China[J].Creative Economy,2026,10(04):130-133.
Yali Xu, Ziyu Wang, Yixiu Chen, Can Hu & Xinyi Hu. (2026). Branded Operation Pathways for Agricultural Waste Resource Utilization under New-Quality Productive Forces: A Case Study of Wine Lees Mushroom Cultivation in Xinghua Village, Shaoxing, China. 创意经济（英文版）, 10(4), 130-133. DOI： 10.47297/wspceWSP2516-251925.20261004.

Xu Yali,Wang Ziyu,Chen Yixiu,et al.Branded Operation Pathways for Agricultural Waste Resource Utilization under New-Quality Productive Forces: A Case Study of Wine Lees Mushroom Cultivation in Xinghua Village, Shaoxing, China[J].Creative Economy,2026,10(04):130-133. DOI： 10.47297/wspceWSP2516-251925.20261004.

摘要

Abstract

Turning agricultural waste into a usable resource often works well at the technical level

but making it commercially viable has proved much harder in practice. This paper examines the bottlenecks encountered in utilizing yellow wine lees in Xinghua Village

Shaoxing: a fragile industrial foundation

the absence of a coherent brand identity

and persistent difficulties in monetizing ecological benefits. Drawing on the theory of new-quality productive forces

we designed and implemented a three-pronged operational framework encompassing brand reshaping

standard setting

and digital empowerment. Our project results show that with standardized cultivation SOPs

the "Moli" IP portfolio

a full-chain traceability system

and active private-domain communities

we reduced raw material costs by 83.3%

tripled the village collective's income within three years

and processed 500 tons of wine lees annually. Based on these outcomes

a "four-step empowerment method" is proposed for the branded operation of agricultural waste

offering a replicable model for college students to drive high-value utilization of agricultural waste through innovation and entrepreneurship.

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Keywords

references

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