The rapid development of new media has a great impact on the development of society. The emergence of new media has greatly broadened the channels of government public management propaganda. It is conducive to improving the level of public management. The new media environment also makes the speed of information dissemination faster

and the ways for people to obtain information become more diversified. At the same time

the diversification

convenience and high speed of information dissemination are also a major challenge for China’s public management. Based on this

this paper deeply analyzes and studies the influence and problems of new media on public management

and puts forward an effective strategy to improve the quality of new media on public management.