The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example

Jing Kuang; Jingyan Su

doi:10.47297/wspciWSP2516-252701.20240802

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The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example

8卷第2期

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The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example
The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example
Guangzhou Xinhua University
2024年8卷第2期页码：5-14
纸质出版日期： 2024-04-24 ，
DOI：10.47297/wspciWSP2516-252701.20240802
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(2024). The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example. 创意与创新（英文版）, 8(2), 5-14.

Kuang Jing,Su Jingyan.The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example[J].Creativity and Innovation,2024,08(02):5-14.
(2024). The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example. 创意与创新（英文版）, 8(2), 5-14. DOI： 10.47297/wspciWSP2516-252701.20240802.

Kuang Jing,Su Jingyan.The Digital Transformation Development Strategy of China's Catering Industry - Taking "Haidilao" as an Example[J].Creativity and Innovation,2024,08(02):5-14. DOI： 10.47297/wspciWSP2516-252701.20240802.

摘要

Abstract

With the rapid development of technology

digital transformation has become an important strategy for various industries to enhance competitiveness and achieve sustainable development. In the catering industry

digital transformation also holds a crucial position. As a leading enterprise in China's catering industry

Haidilao has achieved significant results in digital transformation

but there are still some shortcomings. This article is based on the theory of enterprise development strategy and provides an in-depth analysis of Haidilao's development strategy in the current digital transformation environment of the catering industry. EFE and IFE matrix analysis were selected for internal and external factor evaluation through PEST model

Porter's Five Forces model

and SWOT analysis. The paper comprehensively identifies the challenges of digital transformation and Haidilao. It reveals how Haidilao can effectively choose development strategies while maintaining its leading position in the industry

and proposes the choice of development strategies for Haidilao.

KEYWORDS

Catering industry; Hai Di Lao; development strategy Digital transformation

关键词

Keywords

references

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