As a typical symbol of Chinese ceramic culture

Jingdezhen contains very distinctive historical and artistic values

and its importance in international communication is self-evident. However

the current practice of publicity translation is confronted with many obstacles

such as insufficient presentation of cultural core features in translation content

the lack of idiomatic language expression that fails to fit the target language audience

and the lack of uniform standards in the use of terms that lead to inconsistent information transmission. These problems weaken the expression and attraction of Jingdezhen culture in international communication

and further limit its role as a window of cultural communication. This paper analyzes the Jingdezhen publicity translation

and designs targeted strategies based on specific needs

including strengthening cooperation between cultural research and translation

adjusting language expressions to fit the cultural context of the target language

and establishing a systematic terminology specification system

in order to solve existing problems and provide theoretical support and practical guidance for the international communication of Jingdezhen culture.