A Study on the Commodification of Traditional Customs from a Semiotic Perspective: Taking the "Noon Egg-Balancing" Cultural and Creative Design as an Example

Yuxin Jiang

doi:10.47297/wspciWSP2516-252701.20261003

PDF
导出
分享
收藏
专辑

A Study on the Commodification of Traditional Customs from a Semiotic Perspective: Taking the "Noon Egg-Balancing" Cultural and Creative Design as an Example

10卷第3期

浏览量: 0 Downloads: 0

A Study on the Commodification of Traditional Customs from a Semiotic Perspective: Taking the "Noon Egg-Balancing" Cultural and Creative Design as an Example
A Study on the Commodification of Traditional Customs from a Semiotic Perspective: Taking the "Noon Egg-Balancing" Cultural and Creative Design as an Example
Zhejiang University of Science and Technology, Hangzhou, Zhejiang, 310018, China
2026年10卷第3期页码：7-12
网络首发：2026-08-07，

纸质出版：2026-06-30
DOI：10.47297/wspciWSP2516-252701.20261003
Accepted：

Scan QR Code

Yuxin Jiang. (2026). A Study on the Commodification of Traditional Customs from a Semiotic Perspective: Taking the "Noon Egg-Balancing" Cultural and Creative Design as an Example. 创意与创新（英文版）, 10(3), 7-12.

Jiang Yuxin.A Study on the Commodification of Traditional Customs from a Semiotic Perspective: Taking the "Noon Egg-Balancing" Cultural and Creative Design as an Example[J].Creativity and Innovation,2026,10(03):7-12.
Yuxin Jiang. (2026). A Study on the Commodification of Traditional Customs from a Semiotic Perspective: Taking the "Noon Egg-Balancing" Cultural and Creative Design as an Example. 创意与创新（英文版）, 10(3), 7-12. DOI： 10.47297/wspciWSP2516-252701.20261003.

Jiang Yuxin.A Study on the Commodification of Traditional Customs from a Semiotic Perspective: Taking the "Noon Egg-Balancing" Cultural and Creative Design as an Example[J].Creativity and Innovation,2026,10(03):7-12. DOI： 10.47297/wspciWSP2516-252701.20261003.

摘要

Abstract

The commercial adaptation of traditional customs faces the dual challenge of cultural erosion and high barriers to participation. This study employs Morris's three-part semiotic framework as a theoretical foundation to conduct a semiotic deconstruction of the "Egg-Balancing at Noon" custom

identifying its three-tiered semiotic system—material

behavioral

and spatio-temporal—and the internal relationships among them. Building on this foundation

the study undertakes the design practice of the "Noon Float · Time Chime" floating sound timer

systematically elucidating the design process from symbol extraction

technical translation

and functional integration to experiential enhancement

and conducts a three-dimensional evaluation of the translation's effectiveness through user testing. The results indicate that a deterministic translation strategy can effectively lower the participation threshold for traditional customs while ensuring the stable transmission of core cultural meanings. Based on the design practice and evaluation feedback

the study proposes a four-step strategic framework for the productization of traditional customs

offering a reference methodology for similar cultural and creative design projects.

关键词

Keywords

references

Ren, M., Yu, M. Z., Chen, X. J., et al. (2024). Research on the design of red cultural and creative products in Anqing from the perspective of cultural symbol translation. Journal of Anhui University of Technology (Social Sciences Edition), 41(2), 37-42.

Yang, X. Y., & Ye, D. H. (2022). Research on the modern transformation and application of Dong brocade cultural elements from the perspective of semiotics. Packaging Engineering, 43(14), 343-353+382.

Kang, Z. X., & Li, B. T. (2024). Research and practice on the design of cultural and creative products based on bronze mirrors from the National Museum of China from a semiotic perspective. Packaging & Design, (6), 188-189.

Zuo, Y. X., Li, J., Gao, H. H., et al. (2023). Research on the construction and communication strategies of traditional festival cultural symbols. Packaging Engineering, 44(S1), 156-160.

Wang, W., & Jiang, N. (2025). Research on the design of cultural and creative products based on Chu lacquerware patterns from the perspective of semiotic theory. Design, 38(19), 44-48.

Li, C., Sun, F. X., Jiao, Y., et al. (2021). Research on the design of regional cultural and creative products based on Morris semiotics. Packaging Engineering, 42(20), 188-195.

Sun, S. B., & Gao, B. X. (2022). Current status of the application of semiotics in the design of cultural and creative products. Packaging Engineering, 43(18), 283-292+326.