Analysis of the Competitive Strategy of Technological Service Enterprises in the Internet Era: the Example of Careland

Yueyue CAI; Haokun WANG

doi:10.47297/wspciWSP2516-252702.20200408

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Analysis of the Competitive Strategy of Technological Service Enterprises in the Internet Era: the Example of Careland

4卷第8期

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Analysis of the Competitive Strategy of Technological Service Enterprises in the Internet Era: the Example of Careland
Analysis of the Competitive Strategy of Technological Service Enterprises in the Internet Era: the Example of Careland
1. Lanzhou University of Finance and Economics, School of International Education
2. Lanzhou University of Finance and Economics, MBA Education Center
2020年4卷第8期页码：17-29
DOI：10.47297/wspciWSP2516-252702.20200408
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Yueyue CAI & Haokun WANG. (2020). Analysis of the Competitive Strategy of Technological Service Enterprises in the Internet Era: the Example of Careland. 创意与创新（英文版）, 4(8), 17-29.

YUEYUE CAI & HAOKUN WANG. (2020). Analysis of the Competitive Strategy of Technological Service Enterprises in the Internet Era: the Example of Careland. Creativity and Innovation, 4(8), 17-29..
Yueyue CAI & Haokun WANG. (2020). Analysis of the Competitive Strategy of Technological Service Enterprises in the Internet Era: the Example of Careland. 创意与创新（英文版）, 4(8), 17-29. DOI： 10.47297/wspciWSP2516-252702.20200408.

YUEYUE CAI & HAOKUN WANG. (2020). Analysis of the Competitive Strategy of Technological Service Enterprises in the Internet Era: the Example of Careland. Creativity and Innovation, 4(8), 17-29.. DOI： 10.47297/wspciWSP2516-252702.20200408.

摘要

Abstract

The rise of Chinese technological service-oriented Internet enterprises reflects the progress of China’s rapid economic development. China offers good business opportunities and industrial environment

and it is strategic significance to Chinese technological service-oriented internet enterprises. This paper analyzes the development status of technological service-oriented enterprises in the era of Internet

on the basis of Shenzhen Careland Technology Co.

Ltd. as a representative enterprise

to analyze the competitive situation

and analyzes the reasons for the failure of Careland’s competitiveness. Finally

the paper takes the case of Careland as an example to formulate a number of suggestions on how technological serviceoriented Internet enterprises can give full play of their competitive advantages in the process of their business operations.

关键词

Keywords

Technological service-oriented Internet enterprisesCompetitive strategyCompetitive situationCarelandMichael Porter’s Five forces model

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