Discussion and Research on Public Welfare Live Streaming with Goods in New Media Environment

Xinxia Deng

doi:10.47297/wspciWSP2516-252702.20220605

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Discussion and Research on Public Welfare Live Streaming with Goods in New Media Environment

6卷第5期

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Discussion and Research on Public Welfare Live Streaming with Goods in New Media Environment
Discussion and Research on Public Welfare Live Streaming with Goods in New Media Environment
Macau University of Science and Technology, Faculty of Humanities and Arts
2022年6卷第5期页码：10-13
纸质出版日期： 2022-05-25 ，
DOI：10.47297/wspciWSP2516-252702.20220605
Accepted：

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(2022). Discussion and Research on Public Welfare Live Streaming with Goods in New Media Environment. 创意与创新（英文版）, 6(5), 10-13.

Deng Xinxia.Discussion and Research on Public Welfare Live Streaming with Goods in New Media Environment[J].Creativity and Innovation,2022,06(05):10-13.
(2022). Discussion and Research on Public Welfare Live Streaming with Goods in New Media Environment. 创意与创新（英文版）, 6(5), 10-13. DOI： 10.47297/wspciWSP2516-252702.20220605.

Deng Xinxia.Discussion and Research on Public Welfare Live Streaming with Goods in New Media Environment[J].Creativity and Innovation,2022,06(05):10-13. DOI： 10.47297/wspciWSP2516-252702.20220605.

摘要

Abstract

In the combination of advanced technology and the Internet

the emergence of new media has brought a new impetus to the innovation of business models

channels. In the new media environment

live commerce has become the most direct

effective and widespread business model

and it is not even an exaggeration to say that live commerce has penetrated into the sales of various commodity fields. In order to help grassroots people and promote the orderly development of grassroots economy

public welfare live commerce can enhance the influence of goods and promote the circulation and sales of goods

which has become one of the most effective channels. In this paper

we analyze the role and current situation of the public service live commerce and briefly explain the strategy to improve the effectiveness of public service live commerce under the new media environment for reference.

关键词

Keywords

Public Welfare Live CommerceStrategy Discussion

references

Zhang Meng,Yu Deshan,Xu Shengquan. The Connection of Good Things: The Dynamics Mechanism and Meaning Construction of Internet Celebrity Public Welfare Live--A Research Perspective Based on Spoken Word Communication[J]. Media Watch,2022(08):63-71.

Yuan Yuan,Jing Ke. Rethinking the Public Welfare Live Commerce of Mainstream Media: An Example of "Children's June 1st - Happy and Low Price" Live Commerce Campaign[J]. News Communication,2021(11):17-19.

Sun Yunshu. The Comprehensive Quality of Hosts in the New Era: A Case Study of CCTV Hosts' Live Commerce[J]. News Communication,2021(05):99-103.

Ma Hongfei, Guo Jing. Public Welfare Live Commerce: Ritual, Empathy and Fan Effect under User Participation: An Example of "Order for Hubei Province" Live Commerce by People's Daily[J]. Communication and Copyright,2020(10):102-104.

Bi Jiaojiao, Piao Yinji. The "Live Broadcast + E-Commerce" Model - Transformation Opportunity of Mainstream Media under Media Integration[J]. New Media Research,2020,6(14):1-4+19.

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