China is one of the largest apparel consumers in the world

and many apparel firms have expanded into other markets. Foreign customers' modes of consumption have changed significantly in the digital economy age. One of the most significant forms of network marketing available today is social media marketing. As social media continues to grow

keeping an eye on fashion has also become a marketing tactic.Online media marketing has emerged as a viable strategy for apparel firms looking to expand. Clothing businesses have just started using media platforms for brand promotion

but there is still work to be done in terms of understanding and honing the media marketing approach. Young people's desire for fashion brands has grown in recent years

although the target market varies depending on the unique personal style and design of each brand.Consequently

SHUSHUTONG is used as an example in this study. Chinese designers Jiang Yutong and Lei Liushu co-founded the company

which was established in 2015. The apparel line

with its distinct design

explores fabric shapes and reconstructs the structure of youthful components to create a modern

diversified

and stylish but feminine image for women. It is consistent with the paper's theme and possesses strong research features.