In the ever-changing new media era

the shaping of the city's image benefits from the times and is also lost in the times. With the increasing prominence of the problem of homogenization of urban image

scholars have grasped this problem in time

conducted academic research on the negative impact of homogenization

and guided improvement measures. However

the important question of whether homogenization still has a positive impact on cities has been overlooked. This paper will put forward a new research direction

that is

in the face of the homogenization of urban image

how should cities make use of the joint efforts of multiple parties to transform the disadvantages of homogenization into advantages

which can not only reduce the obstacles in urban growth

shorten the time for building urban image branding

but also learn from each other's strengths to create a unique brand image. It provides a new and more in-depth research direction for the homogenization of urban image

and fills the academic gap in this area.