As a distinctive pillar industry of culture

tourism

and sports in Jilin Province

ice and snow sports tourism serves as a core vehicle for promoting regional integration of culture

sports

and tourism

supporting the transformation and upgrading of the Northeast's old industrial base

and stimulating endogenous economic momentum. Against the backdrop of deep digital economy penetration into the cultural

sports

and tourism sectors

modern digital technologies such as big data

artificial intelligence

and virtual reality are gradually becoming key drivers for the iterative innovation

quality improvement

and efficiency enhancement of traditional ice and snow industries. Leveraging its unique natural advantages in ice and snow resources and a mature industrial foundation

Jilin Province possesses inherent strengths and broad development potential for digital transformation in its ice and snow sports tourism sector. Comprehensive integration of digital technologies can effectively break down industry barriers

service boundaries

and communication silos within the ice and snow sports tourism ecosystem

facilitating a transition from a traditional resource-driven model to an innovative

digitalized

intelligent

and high-quality development model. This study focuses on the ice and snow sports tourism industry in Jilin Province

grounded in regional industrial strengths and contemporary development opportunities

systematically analyzing the practical dimensions of digital technology empowerment. It constructs an optimization pathway for the industry across four dimensions—digital-industrial integration

product innovation

brand marketing

and smart operations—with the aim of providing theoretical support and practical guidance for the high-quality and sustainable development of ice and snow sports tourism in Jilin Province

while offering reference insights for the digital transformation of similar ice and snow cultural tourism industries nationwide.