Visual image reconstruction and strategic innovation of Chengdu restaurant time-honored brand

Junyi Duan

doi:10.47297/wspciWSP2516-252710.20240804

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8卷第4期

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Visual image reconstruction and strategic innovation of Chengdu restaurant time-honored brand
Visual image reconstruction and strategic innovation of Chengdu restaurant time-honored brand
School of Literature and Journalism, Xihua University, Chengdu, Sichuan Province, 611730
2024年8卷第4期页码：59-64
纸质出版日期： 2024-08-20 ，
DOI：10.47297/wspciWSP2516-252710.20240804
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(2024). Visual image reconstruction and strategic innovation of Chengdu restaurant time-honored brand. 创意与创新（英文版）, 8(4), 59-64.

Duan Junyi.Visual image reconstruction and strategic innovation of Chengdu restaurant time-honored brand[J].Creativity and Innovation,2024,08(04):59-64.
(2024). Visual image reconstruction and strategic innovation of Chengdu restaurant time-honored brand. 创意与创新（英文版）, 8(4), 59-64. DOI： 10.47297/wspciWSP2516-252710.20240804.

Duan Junyi.Visual image reconstruction and strategic innovation of Chengdu restaurant time-honored brand[J].Creativity and Innovation,2024,08(04):59-64. DOI： 10.47297/wspciWSP2516-252710.20240804.

摘要

Abstract

This article examines the obstacles faced by traditional brand names in Chengdu's catering industry

including an aging image and a lack of innovation. It delves into the significance of visual image design in brand continuity and proposes an innovative strategy that integrates traditional culture with modern aesthetics. Additionally

it advocates for leveraging digital technology and social media to rebrand and promote these brands for sustainable development.

关键词

Keywords

visual identityInnovative solutions

references

"China's time-honored brands remain in the low thousands, experts call for greater influence," 21st Century Business Herald, December 6, 2016

China Business News Network. Sichuan continue to polish signboard "sichuan restaurant" [EB/OL].[2023-03-24]HTTP:/ / https://epa.comnews.cn/pc/content/202303/24/content_6038.html.

Wei Jianwen, Huang Li. Brand Innovation of "time-honored" enterprises and its Influencing Factors [J]. Journal of Guangxi Normal University (Philosophy and Social Sciences Edition), 2016 (1) : 13-18.

Lv Feng. Lasting Management: Learning Management from Chinese Time-honored Brands [M]. Guangzhou: Guangdong Tourism Press, 2019

Hou W S. Global digital operation is the future trend of catering industry [J]. Business Review, 2022 (14) : 11-13.]

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