Social Comparison and Self-Identification: A Study on the Effect of 'Beauty Competition' on Physical Anxiety Among College Students on Short Video Platforms

Haoyu Wang

doi:10.47297/wspciWSP2516-252711.20261004

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Social Comparison and Self-Identification: A Study on the Effect of 'Beauty Competition' on Physical Anxiety Among College Students on Short Video Platforms

10卷第4期

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Social Comparison and Self-Identification: A Study on the Effect of 'Beauty Competition' on Physical Anxiety Among College Students on Short Video Platforms
Social Comparison and Self-Identification: A Study on the Effect of 'Beauty Competition' on Physical Anxiety Among College Students on Short Video Platforms
Hebei Foreign Studies University, Shijiazhuang, Hebei, 051132, China
2026年10卷第4期页码：54-60
纸质出版：2026-08-30
DOI：10.47297/wspciWSP2516-252711.20261004
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Haoyu Wang. (2026). Social Comparison and Self-Identification: A Study on the Effect of 'Beauty Competition' on Physical Anxiety Among College Students on Short Video Platforms. 创意与创新（英文版）, 10(4), 54-60.

Wang Haoyu.Social Comparison and Self-Identification: A Study on the Effect of 'Beauty Competition' on Physical Anxiety Among College Students on Short Video Platforms[J].Creativity and Innovation,2026,10(04):54-60.
Haoyu Wang. (2026). Social Comparison and Self-Identification: A Study on the Effect of 'Beauty Competition' on Physical Anxiety Among College Students on Short Video Platforms. 创意与创新（英文版）, 10(4), 54-60. DOI： 10.47297/wspciWSP2516-252711.20261004.

Wang Haoyu.Social Comparison and Self-Identification: A Study on the Effect of 'Beauty Competition' on Physical Anxiety Among College Students on Short Video Platforms[J].Creativity and Innovation,2026,10(04):54-60. DOI： 10.47297/wspciWSP2516-252711.20261004.

摘要

Abstract

This study focuses on the impact of 'beauty competition' content on short video platforms on college students. Based on social comparison theory

self-identity theory

and usage and satisfaction theory

it explores the mechanisms behind the interaction between exposure to beauty-oriented content

upward social comparison

and physical anxiety among college students

and examines the moderating effects of media literacy. A personal survey of college students revealed that exposure to beauty-oriented content on short video has a significant positive impact on upward social comparison. Further

upward social comparison mediates the relationship between beauty-oriented content and physical anxiety among college students

while media literacy can negatively adjust these paths. The study reveals the logic behind the formation of youth physical anxiety in a media environment

providing theoretical basis and practical strategies for alleviating college students' appearance anxiety

guiding healthy aesthetic views

improving youth media literacy

and optimizing the content ecology of short video platforms.

关键词

Keywords

references

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