Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence

Yuan YUAN

doi:10.47297/wspciWSP2516-252712.20200403

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Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence

4卷第3期

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Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence
Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence
College of Art, Qingdao University of Science & Technology
2020年4卷第3期页码：75-78
DOI：10.47297/wspciWSP2516-252712.20200403
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Yuan YUAN. (2020). Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence. 创意与创新（英文版）, 4(3), 75-78.

YUAN YUAN. (2020). Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence. Creativity and Innovation, 4(3), 75-78..
Yuan YUAN. (2020). Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence. 创意与创新（英文版）, 4(3), 75-78. DOI： 10.47297/wspciWSP2516-252712.20200403.

YUAN YUAN. (2020). Research on the Communication Strategy of Shandong’s Time-honored Brands in the Era of Media Convergence. Creativity and Innovation, 4(3), 75-78.. DOI： 10.47297/wspciWSP2516-252712.20200403.

摘要

Abstract

Based on the communication trend in the era of media integration

media mix communication and we-media communication

this paper enumerates the innovative communication strategies of Shandong time-honored brands

and puts forward some strategic suggestions in terms of spreading enterprise connotation culture

combined communication of business

travel and culture

improvement of brand visual image

and improving user database to realize accurate communication contact.

关键词

Keywords

Time honored brandsMedia trendAdvertisingCommunicationConnotationCultural brand image

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