In recent years

with the rapid development of social economy and the public's attention and emphasis on reading education and picture book art

the picture book market has shown a vigorous development trend

and has begun to penetrate into various industries

and the readers is more extensive. Based on this

this paper takes the narrative method and design of cultural and creative picture book design as the breakthrough point

analyzes the types and characteristics of common cultural and creative picture books

summarizes their existing problems

and puts forward optimization and innovative development strategies to solve the problems

in order to provide suggestions for the design and optimization of cultural and creative picture books.