In the contemporary context where globalization and localization intertwine

the creative transformation of traditional cultural symbols has become a significant issue in the field of design. This study focuses on the pathways and methods for contemporary design translation of imperial examination cultural symbols

aiming to bridge the disconnect between traditional culture and modern consumer markets and design language.Using the narrative packaging design of the "Zhenzong" zongzi gift box as a practical case study

this research employs case analysis and design practice methodologies. It first deconstructs the core symbols of imperial examination culture

extracting their spiritual essence and visual elements. Subsequently

it proposes a core strategy of "narrative translation

" connecting the narrative motifs of imperial examination culture with modern consumers' emotional aspirations for blessings.In design practice

drawing inspiration from the "Five Sons Pass the Imperial Examinations" anecdote

Through modern typography

material craftsmanship

and visual metaphors

it constructs a packaging system that balances historical depth with contemporary aesthetic appeal.The research distilled multiple translation strategies—symbolic deconstruction

narrative-scenario integration

and multi-layered interactive experience extension

—

—establishing a design paradigm for the creative transformation of traditional cultural resources.