Study on the Emotional Communication of Old National Product Brands--Taking the Bee &amp; Flower Out of Circle Phenomenon as an Example

Siyu Fan

doi:10.47297/wspciWSP2516-252714.20250902

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Study on the Emotional Communication of Old National Product Brands--Taking the Bee & Flower Out of Circle Phenomenon as an Example

9卷第2期

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Study on the Emotional Communication of Old National Product Brands--Taking the Bee & Flower Out of Circle Phenomenon as an Example
Study on the Emotional Communication of Old National Product Brands--Taking the Bee & Flower Out of Circle Phenomenon as an Example
College of Literature and Journalism, Jishou University, Jishou, 416000, China
2025年9卷第2期页码：70-74
纸质出版日期：2025-04-23
DOI：10.47297/wspciWSP2516-252714.20250902
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(2025). Study on the Emotional Communication of Old National Product Brands--Taking the Bee & Flower Out of Circle Phenomenon as an Example. 创意与创新（英文版）, 9(2), 70-74.

Fan Siyu.Study on the Emotional Communication of Old National Product Brands--Taking the Bee & Flower Out of Circle Phenomenon as an Example[J].Creativity and Innovation,2025,09(02):70-74.
(2025). Study on the Emotional Communication of Old National Product Brands--Taking the Bee & Flower Out of Circle Phenomenon as an Example. 创意与创新（英文版）, 9(2), 70-74. DOI： 10.47297/wspciWSP2516-252714.20250902.

Fan Siyu.Study on the Emotional Communication of Old National Product Brands--Taking the Bee & Flower Out of Circle Phenomenon as an Example[J].Creativity and Innovation,2025,09(02):70-74. DOI： 10.47297/wspciWSP2516-252714.20250902.

摘要

Abstract

Old national brands face challenges of market aging despite cultural resurgence. Using a literature review and case study approach

this paper highlights the role of emotional communication in increasing brand loyalty and exposure through a study of the Bee & Flower out of the Circle case. At the same time

this paper also provides a reference path of emotional communication for other long-established national brands.

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references

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Study on the Emotional Communication of Old National Product Brands--Taking the Bee & Flower Out of Circle Phenomenon as an Example

Study on the Emotional Communication of Old National Product Brands--Taking the Bee & Flower Out of Circle Phenomenon as an Example

DOI：10.47297/wspciWSP2516-252714.20250902

摘要

Abstract

关键词

Keywords

references