The fast-paced growth of generative AI in connection with food marketing now calls for academic and industrial study of how AI-made ads stand up to human- written ones in terms of persuasion. The present work compares the persuasiveness of AI-produced and of human- created food advertisements and attempts to identify the relevant psychological factors. With a view to literature review and to comparative analysis

in this study

five published empirical works are compared with regard to three features: visual appeal

consumer reactions

and behavioral tendencies. From the findings it appears that AI-produced advertisements-when their source is not identified-show a marked advantage in visual quality and in engagement (from a design standpoint). Once the AI-generated identity is made known

the persuasiveness of the message begins to decline due to diminished perceived authenticity and perceived effort

which has implications for taste expectations and for purchase intention. Among consumer characteristics

AI experience

impulsiveness

and price perception moderate this effect. Using the SWOT analytical structure (Strengths

Weaknesses

Opportunities

Threats) as well as the 4P marketing model (Product

Price

Place

Promotion)

this paper gives an organized treatment of the two effects under discussion

and offers both strategic and tactical advice to those engaged in marketing.