Problems of Chinese Animation’s Cultural Values and its Construction Strategies in the New Century

Ping Guan

doi:10.47297/wspciWSP2516-252716.20220604

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Problems of Chinese Animation’s Cultural Values and its Construction Strategies in the New Century

6卷第4期

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Problems of Chinese Animation’s Cultural Values and its Construction Strategies in the New Century
Problems of Chinese Animation’s Cultural Values and its Construction Strategies in the New Century
1. Fuzhou University of International Studies and Trade, College of Art and Design,Fuzhou,China,350202
2. Keimyung University,Graduate schools,Daegu,KOREA,42601
2022年6卷第4期页码：91-96
纸质出版日期： 2022 ，
DOI：10.47297/wspciWSP2516-252716.20220604
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(2022). Problems of Chinese Animation’s Cultural Values and its Construction Strategies in the New Century. 创意与创新（英文版）, 6(4), 91-96.

PING GUAN. (2022). Problems of Chinese Animation’s Cultural Values and its Construction Strategies in the New Century. Creativity and Innovation, 6(4), 91-96..
(2022). Problems of Chinese Animation’s Cultural Values and its Construction Strategies in the New Century. 创意与创新（英文版）, 6(4), 91-96. DOI： 10.47297/wspciWSP2516-252716.20220604.

PING GUAN. (2022). Problems of Chinese Animation’s Cultural Values and its Construction Strategies in the New Century. Creativity and Innovation, 6(4), 91-96.. DOI： 10.47297/wspciWSP2516-252716.20220604.

摘要

Abstract

After developing for more than a century

Chinese animation has experienced both the glorious history created by the Chinese school of animation in the twentieth century and its sinking in the new century. It is necessary to have a soul-searching about the internal reasons of its experiences. From the perspective of the communication value of Chinese animation culture

the article classifies the communication value of Chinese animation culture in the new century and discusses the reasons for its loss. The article attaches importance to strengthening logical strategies for the new century

exploring new modes of communication

reshaping the value of communication effects and reconstructing the cultural values of animation in the new century so that strong theoretical support for the development of Chinese animation can be provided.

关键词

Keywords

Chinese AnimationCultural CommunicationCommunication Value

references

Liu Jie. "The Tendency of Adult Creation and Audience Identification in Chinese Animation—Taking Market Positioning as An Example" [J]. Film Literature,2021(15):60-62.[2] Fang Xiao. "Extending and Constructing: An Investigation into the Ideological Teaching of New Media Placed in the Curriculum of Animation Majors in Colleges and Universities in the Context of New Liberal Arts" [J]. Creative Design Source,2021(04):64-68.[3] Deng Jin. "1961-2019 A Study on the Evolution of Nezha’s Animated Image and its Cultural Communication Value" [J]. Film Literature,2021(07):41-46.[4] Jiang Weigang. "Aesthetic Transmutation of Chinese Animation Art in the New Century"[J]. Film Literature,2020(24):104-06.[5] Deng Jin. "Research on the Causes of the Loss and Strategies of Cultural Communication Value of Chinese Animation in the New Century"[J]. Publishing and Distribution Research,2020(04):39-45.

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