With its own superior marketing strategy

Mengniu Group rose rapidly in China’s dairy enterprises

ranking from 1116 to the second place

so Mengniu’s marketing strategy is worth studying and reference. This paper aims to analyze the marketing strategy of Mengniu from the four dimensions of product

price

channel and promotion in the form of theory

questionnaire survey and analysis report

deeply analyze the advantages and disadvantages of Mengniu in the market competition

and give corresponding countermeasures. This paper combines the needs of customers to optimize the marketing concept of Mengniu

which can not only adapt to the needs of customers

but also take the initiative to create demand. I hope that the enlightenment summarized in this paper can deliver some inspiration and help to domestic enterprises.