An Analysis of Narrative Strategies in Short Video Advertising and Their Impact on Brand Communication: A Case Study of Huawei Terminal's Douyin Account

Zixuan Huang

doi:10.47297/wspciWSP2516-252725.20250902

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9卷第2期

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An Analysis of Narrative Strategies in Short Video Advertising and Their Impact on Brand Communication: A Case Study of Huawei Terminal's Douyin Account
An Analysis of Narrative Strategies in Short Video Advertising and Their Impact on Brand Communication: A Case Study of Huawei Terminal's Douyin Account
School of Art Huang and Design,Guangdong University of Technology, Guangzhou, 510000, China
2025年9卷第2期页码：130-134
纸质出版日期：2025-04-23
DOI：10.47297/wspciWSP2516-252725.20250902
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(2025). An Analysis of Narrative Strategies in Short Video Advertising and Their Impact on Brand Communication: A Case Study of Huawei Terminal's Douyin Account. 创意与创新（英文版）, 9(2), 130-134.

Huang Zixuan.An Analysis of Narrative Strategies in Short Video Advertising and Their Impact on Brand Communication: A Case Study of Huawei Terminal's Douyin Account[J].Creativity and Innovation,2025,09(02):130-134.
(2025). An Analysis of Narrative Strategies in Short Video Advertising and Their Impact on Brand Communication: A Case Study of Huawei Terminal's Douyin Account. 创意与创新（英文版）, 9(2), 130-134. DOI： 10.47297/wspciWSP2516-252725.20250902.

Huang Zixuan.An Analysis of Narrative Strategies in Short Video Advertising and Their Impact on Brand Communication: A Case Study of Huawei Terminal's Douyin Account[J].Creativity and Innovation,2025,09(02):130-134. DOI： 10.47297/wspciWSP2516-252725.20250902.

摘要

Abstract

Under the support of big data technology and algorithmic mechanisms

short video ads

with their precise user data analysis and distribution strategies

have become the core battlefield for brand marketing. This paper takes the "Huawei Terminal" account on Douyin as a case study to analyze the narrative strategies of short video ads and their brand communication effectiveness. It explores how these strategies enhance brand influence in the rapidly changing market environment and provides actionable advertising and marketing strategies for brand owners.

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Keywords

references

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He, Y. (2023). A study on brand narrative in Li Ning's Douyin short video ads (Master's thesis). Chongqing University of Commerce. https://doi.org/10.27713/d.cnki.gcqgs.2023.000447.

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Related Author

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