Framework and Strategic Approaches for Mazu Smart Tourism Using Artificial Intelligence

Ying Peng; Wenqiang Zhong; Qianyu Lin; Yuanfeng Chen

doi:10.47297/wspciWSP2516-252726.20250902

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Framework and Strategic Approaches for Mazu Smart Tourism Using Artificial Intelligence

9卷第2期

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Framework and Strategic Approaches for Mazu Smart Tourism Using Artificial Intelligence
Framework and Strategic Approaches for Mazu Smart Tourism Using Artificial Intelligence
1.College of Civil Engineering, PutianUniversity, Putian Fujian 351100, China
2.Vocational Education and Adult Education Office, Fujian Provincial Department of Education, 350001 Fuzhou, China
3.Business School, Putian University, Putian Fujian 351100, China
2025年9卷第2期页码：135-140
纸质出版日期：2025-04-23
DOI：10.47297/wspciWSP2516-252726.20250902
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(2025). Framework and Strategic Approaches for Mazu Smart Tourism Using Artificial Intelligence. 创意与创新（英文版）, 9(2), 135-140.

Peng Ying,Zhong Wenqiang,Lin Qianyu,et al.Framework and Strategic Approaches for Mazu Smart Tourism Using Artificial Intelligence[J].Creativity and Innovation,2025,09(02):135-140.
(2025). Framework and Strategic Approaches for Mazu Smart Tourism Using Artificial Intelligence. 创意与创新（英文版）, 9(2), 135-140. DOI： 10.47297/wspciWSP2516-252726.20250902.

Peng Ying,Zhong Wenqiang,Lin Qianyu,et al.Framework and Strategic Approaches for Mazu Smart Tourism Using Artificial Intelligence[J].Creativity and Innovation,2025,09(02):135-140. DOI： 10.47297/wspciWSP2516-252726.20250902.

摘要

Abstract

As an important intangible cultural heritage of the Chinese nation

Mazu culture possesses a profound historical transmission value. However

in the context of modern tourism

its transmission path is relatively uncomplicated

and there is a deficiency in interaction and sense of participation. To address this

this study proposes an AI-enabled smart tourism model

which aims to enhance the tourist experience through intelligent tours

personalised recommendations and data analysis

and to promote the digital protection and innovative communication of cultural heritage. This study provides a theoretical framework andpractical—strategies for the inheritance

international communication and digital development of Mazu culture.

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Keywords

references

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