The wave of digitalization has profoundly changed the dissemination pattern of Chinese painting

which is characterized by niche appeal

offline nature

and static nature

and has restructured the overall mechanism of work expression

reception

and inheritance. Compared to traditional methods such as museum exhibitions

album publishing

and oral teaching

digital media has enabled the dissemination of Chinese painting to break through the boundaries of time and space

as well as the constraints of social circles

forming a new dynamic

interactive

and field-based dissemination model. Based on the analysis of the current status of digital dissemination

this paper sorts out the basic transformation characteristics of Chinese painting's form dissemination

discusses the issues of aesthetic flattening

content repetition

and loss of tradition in digital dissemination

and proposes optimization measures in combination with mass communication

in order to achieve the unity of traditional aesthetic inheritance and modern dissemination innovation of Chinese painting in the digital era.