A Study on Subscriber Value Segmentation and Churn Prediction Based on a Dynamic RFM Model

Sixuan Wang

doi:10.47297/wspciWSP2516-252730.20261004

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A Study on Subscriber Value Segmentation and Churn Prediction Based on a Dynamic RFM Model

10卷第4期

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A Study on Subscriber Value Segmentation and Churn Prediction Based on a Dynamic RFM Model
A Study on Subscriber Value Segmentation and Churn Prediction Based on a Dynamic RFM Model
School of Economics, Tianjin Normal University, Tianjin, 300387, China
2026年10卷第4期页码：156-159
纸质出版：2026-08-30
DOI：10.47297/wspciWSP2516-252730.20261004
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Sixuan Wang. (2026). A Study on Subscriber Value Segmentation and Churn Prediction Based on a Dynamic RFM Model. 创意与创新（英文版）, 10(4), 156-159.

Wang Sixuan.A Study on Subscriber Value Segmentation and Churn Prediction Based on a Dynamic RFM Model[J].Creativity and Innovation,2026,10(04):156-159.
Sixuan Wang. (2026). A Study on Subscriber Value Segmentation and Churn Prediction Based on a Dynamic RFM Model. 创意与创新（英文版）, 10(4), 156-159. DOI： 10.47297/wspciWSP2516-252730.20261004.

Wang Sixuan.A Study on Subscriber Value Segmentation and Churn Prediction Based on a Dynamic RFM Model[J].Creativity and Innovation,2026,10(04):156-159. DOI： 10.47297/wspciWSP2516-252730.20261004.

摘要

Abstract

Developing a dynamic system for user value assessment and churn prediction is crucial for enhancing corporate profitability and social resource allocation. This paper reviews representative literature from three perspectives: the evolution of dynamic value models

mechanisms of churn warning

and socioeconomic effects. First

from an interdisciplinary view combining CRM and machine learning

we define dynamic user value assessment and identify timeliness

multidimensionality

scenario adaptability

and interpretability as key characteristics. Second

following the "data layer—algorithm layer—business layer" logic

we examine construction factors of churn warning. Third

we summarize socioeconomic effects on operational efficiency

user experience

digital industry innovation

and corporate governance. Finally

we discuss subscription-based service characteristics and implementation pathways across different market and cultural contexts. We also identify research gaps and future directions.

关键词

Keywords

references

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