A Study on Innovative Strategies for Online Micro-Short Dramas Under the Theory of Empathy-Driven Communication:Take "Escape from the British Museum" as an Example

Luohan Wang

doi:10.47297/wspciWSP2516-252737.20250904

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A Study on Innovative Strategies for Online Micro-Short Dramas Under the Theory of Empathy-Driven Communication:Take "Escape from the British Museum" as an Example

9卷第4期

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A Study on Innovative Strategies for Online Micro-Short Dramas Under the Theory of Empathy-Driven Communication:Take "Escape from the British Museum" as an Example
A Study on Innovative Strategies for Online Micro-Short Dramas Under the Theory of Empathy-Driven Communication:Take "Escape from the British Museum" as an Example
New Channel-UIBE Qingdao A-level Centre, Qingdao, Shandong, 266000, China
2025年9卷第4期页码：170-173
纸质出版日期：2025-08-30
DOI：10.47297/wspciWSP2516-252737.20250904
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(2025). A Study on Innovative Strategies for Online Micro-Short Dramas Under the Theory of Empathy-Driven Communication:Take "Escape from the British Museum" as an Example. 创意与创新（英文版）, 9(4), 170-173.

Wang Luohan.A Study on Innovative Strategies for Online Micro-Short Dramas Under the Theory of Empathy-Driven Communication:Take "Escape from the British Museum" as an Example[J].Creativity and Innovation,2025,09(04):170-173.
(2025). A Study on Innovative Strategies for Online Micro-Short Dramas Under the Theory of Empathy-Driven Communication:Take "Escape from the British Museum" as an Example. 创意与创新（英文版）, 9(4), 170-173. DOI： 10.47297/wspciWSP2516-252737.20250904.

Wang Luohan.A Study on Innovative Strategies for Online Micro-Short Dramas Under the Theory of Empathy-Driven Communication:Take "Escape from the British Museum" as an Example[J].Creativity and Innovation,2025,09(04):170-173. DOI： 10.47297/wspciWSP2516-252737.20250904.

摘要

Abstract

This paper adopts an empathy-based communication theory perspective to focus on the innovative strategies of online micro-short dramas

selecting the phenomenon-level work "Escape from the British Museum" as a case study. First

it elucidates the core connotations

constituent elements

and communication mechanisms of empathy-based communication theory

clarifying the definition

characteristics

and relevance of online micro-short dramas to empathy-based communication. Through case analysis

it is found that "Escape from the British Museum" closely aligns its theme with the return of cultural heritage and patriotic sentiments. It employs first-person narration

fragmented storytelling

and suspense to enhance empathy guidance

uses anthropomorphic characterisation to establish emotional connections

and leverages social media and UGC creation to facilitate empathy diffusion

achieving significant communication effects. Based on this

this paper proposes innovative strategies for online micro-short dramas from four dimensions—content creation

dissemination channels

interactive modes

and brand building—aiming to provide theoretical references and practical guidance for enhancing the emotional communication effectiveness of online micro-short dramas and promoting the high-quality development of the industry.

关键词

Keywords

references

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