6卷 第1期
University of Nottingham, NG7 2RD, England
纸质出版日期： 2022-06-30 ，
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(2022). Fund Management Strategy of New Business Model of Retail Enterprises. 发展经济学, 6(1), 3-20.
Ming Sun.Fund Management Strategy of New Business Model of Retail Enterprises[J].Development Economics of China,2022,06(01):3-20.
(2022). Fund Management Strategy of New Business Model of Retail Enterprises. 发展经济学, 6(1), 3-20. DOI： 10.47297/wspdecWSP2515-797301.20220601.
Ming Sun.Fund Management Strategy of New Business Model of Retail Enterprises[J].Development Economics of China,2022,06(01):3-20. DOI： 10.47297/wspdecWSP2515-797301.20220601.
With the improvement of people's living standards and the widespread rise of e-commerce platforms
people are gradually inclined to retail goods with convenient consumption and high product quality. In the current economic market environment
a new sales mode of retail enterprises has emerged. This mode mainly integrates the basic contents of Internet innovation
makes better use of innovative technologies
So that retail enterprises can provide better products and services for consumers. However
there are also some transformation risks in this process. Working capital is an important foundation for the smooth operation of enterprises and the basic element of development. It is also the hub of industrial relations. The risk characteristics of capital need to be paid attention to. When the operation and management activities of retail enterprises are carried out
it is necessary to ensure the normal production
prevent the adverse operation of funds
maximize the use of funds to create more value for the enterprise
and strengthen the management intensity of enterprise operating funds
so as to make the rationalization of resource allocation higher
and promote the development of the enterprise in a safe and reliable manner. The new business model of retail enterprises pays more attention to the needs of consumers
combines the consumer needs and preferences
uses the omnichannel platform to collect data content
integrates the big data technology to analyze it
and realizes the consumption mode to guide the production reform.
Retail enterprisesNew business modelFund managementStrategy
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Lu X Y. Research on working capital management of online retail enterprises based on OPM strategy[D]. Southwestern University of Finance and Economics, 2021. Doi: 10.27412/d.cnki.gxncu.2021.000574http://dx.doi.org/10.27412/d.cnki.gxncu.2021.000574.
Wang Y F. Analysis and Research on enterprise working capital management under the new retail mode[D]. Xinjiang University of Finance and Economics, 2020. Doi: 10.27428/d.cnki.gxcjc.2020.000458http://dx.doi.org/10.27428/d.cnki.gxcjc.2020.000458.
Na S X. Research on working capital management of retail enterprises based on OPM strategy[D]. Yunnan University of Finance and Economics, 2020. Doi: 10.27455/d.cnki.gycmc.2020.000095http://dx.doi.org/10.27455/d.cnki.gycmc.2020.000095.
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Ma X Y. Research on suning e-shop's financial strategy under the transformation of business model[D]. Lanzhou University of Finance and Economics, 2022. DOI: 10.27732/d.cnki.gnzsx.2022.000012http://dx.doi.org/10.27732/d.cnki.gnzsx.2022.000012.
Zhang Y Y. Research on the competitive strategy of xl supermarket under the new retail model[D]. Guizhou University of Finance and Economics, 2022. DOI: 10.27731/d.cnki.ggzcj.2022.000011http://dx.doi.org/10.27731/d.cnki.ggzcj.2022.000011.
Feng Y Z Y. Retail group working capital management research[D]. East China Normal University, 2022.
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