Research on the Influence of Negative Internet Public Opinion on the Image of Tourism Destination

Ran An

doi:10.47297/wspdecWSP2515-797301.20250908

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Research on the Influence of Negative Internet Public Opinion on the Image of Tourism Destination

9卷第8期

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Research on the Influence of Negative Internet Public Opinion on the Image of Tourism Destination
Research on the Influence of Negative Internet Public Opinion on the Image of Tourism Destination
China Jiliang University, Hangzhou, Zhejiang, 310018, China
2025年9卷第8期页码：5-7
纸质出版：2025-08-30
DOI：10.47297/wspdecWSP2515-797301.20250908
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Ran An. (2025). Research on the Influence of Negative Internet Public Opinion on the Image of Tourism Destination. 发展经济学, 9(8), 5-7.

Ran An.Research on the Influence of Negative Internet Public Opinion on the Image of Tourism Destination[J].Development Economics of China,2025,09(08):5-7.
Ran An. (2025). Research on the Influence of Negative Internet Public Opinion on the Image of Tourism Destination. 发展经济学, 9(8), 5-7. DOI： 10.47297/wspdecWSP2515-797301.20250908.

Ran An.Research on the Influence of Negative Internet Public Opinion on the Image of Tourism Destination[J].Development Economics of China,2025,09(08):5-7. DOI： 10.47297/wspdecWSP2515-797301.20250908.

摘要

Abstract

With the rapid development of the Internet and social media

the influence of online public opinion on the image of tourist destinations has become increasingly significant. If negative public opinion occurs

it will restrict the management of tourist destinations

damage the image of tourist destinations and affect tourists' choice behavior. Studying this problem is very important for the healthy development of tourism. The purpose of this paper is to analyze the causes of negative online public opinion in tourist destinations

explore its influence on the cognitive image

emotional image and overall image of tourist destinations

and put forward a series of targeted strategies to help tourist destinations effectively deal with negative online public opinion.

关键词

Keywords

references

Xie Yanjun . Basic Tourism [M ] . Beijing : China Tourism Press , 2004 .

Kun Li . Study on the Impact of Tourism Public Opinion Crisis on the Image of Tourism Destination [J ] . 2021 ( 2020-36 ): 129 - 130 .

Bao Fuyuan . Study on the Mechanism of Negative Internet Public Opinion on Tourism Destinations —— Taking Hainan Province as an Example [J ] . Journal of Guizhou University of Commerce , 2016 , 29 ( 02 ): 30 - 34 .

Zhou Xiong , Tao Ying . Study on the Influence of Negative Internet Public Opinion on the Image of Tourism Destination —— Taking Yunnan Province as an Example [J ] . China Market and Marketing Research Direction , 2018 ( 07 ): 30 - 34 .

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