Under the policy orientation of expanding domestic demand and activating market vitality

young consumers have become the most dynamic source of growth in the agricultural products market. However

agricultural brands in Liaoning Province generally face the dilemma of "products without brands

quality without recognition"

which is misaligned with the consumption preferences of Generation Z

who value "experience

aesthetics

community trust

and convenience". Based on multiple innovative practice cases of agricultural brands in Liaoning Province in recent years

this paper systematically analyzes the core driving forces behind the rejuvenation of Liaoning's agricultural brands. The research shows that the brand rejuvenation of agricultural brands is not simply "packaging renewal"

but a systematic restructuring involving product form

brand narrative

communication channels

and consumption scenarios. This paper provides actionable strategies for the rejuvenation of Liaoning's agricultural brands.