Under the background of the deep penetration of the digital economy into the real economy

the innovation of digital consumption scene has become the core grasp to drive the transformation and upgrading of regional consumption and realize the expansion and quality improvement. This paper takes the logic of regional consumption development as the core context

defines the core connotation and morphological characteristics of digital consumption scene innovation

analyzes the realistic pain points such as scene homogenization

mismatch between supply and demand

and insufficient energy level in the current regional consumption market

and explains the mechanism of scene innovation from the three dimensions of consumption scale expansion

consumption structure optimization

and consumption quality upgrading. This paper sorts out the realistic dilemma of scene innovation empowering regional consumption development

and proposes a targeted optimization path. The research aims to enrich the theoretical system of digital consumption and regional economic upgrading

and provide practical reference for various regions to activate consumption potential and build a new pattern of high-quality regional consumption based on digital scene construction.