Retention Mechanisms and Continuous Payment Behaviors of Digital Subscription Members: A Systematic Literature Review from a Business Analytics Perspective

Feiyu Lai

doi:10.47297/wspdecWSP2515-797308.20261007

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Retention Mechanisms and Continuous Payment Behaviors of Digital Subscription Members: A Systematic Literature Review from a Business Analytics Perspective

10卷第7期

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Retention Mechanisms and Continuous Payment Behaviors of Digital Subscription Members: A Systematic Literature Review from a Business Analytics Perspective
Retention Mechanisms and Continuous Payment Behaviors of Digital Subscription Members: A Systematic Literature Review from a Business Analytics Perspective
Department of Artificial Intelligence, School of Artificial Intelligence and Automation, Xiamen University Malaysia, Sepang, 43900, Malaysia
2026年10卷第7期页码：47-50
纸质出版：2026-07-30
DOI：10.47297/wspdecWSP2515-797308.20261007
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Feiyu Lai. (2026). Retention Mechanisms and Continuous Payment Behaviors of Digital Subscription Members: A Systematic Literature Review from a Business Analytics Perspective. 发展经济学, 10(7), 47-50.

Lai Feiyu.Retention Mechanisms and Continuous Payment Behaviors of Digital Subscription Members: A Systematic Literature Review from a Business Analytics Perspective[J].Development Economics of China,2026,10(07):47-50.
Feiyu Lai. (2026). Retention Mechanisms and Continuous Payment Behaviors of Digital Subscription Members: A Systematic Literature Review from a Business Analytics Perspective. 发展经济学, 10(7), 47-50. DOI： 10.47297/wspdecWSP2515-797308.20261007.

Lai Feiyu.Retention Mechanisms and Continuous Payment Behaviors of Digital Subscription Members: A Systematic Literature Review from a Business Analytics Perspective[J].Development Economics of China,2026,10(07):47-50. DOI： 10.47297/wspdecWSP2515-797308.20261007.

摘要

Abstract

In the modern digital economy

platform business models have shifted from "user acquisition" to "optimization for the stock market. Digital subscription and paid membership models are effective tools to help firms achieve corporate revenue stability

increased customer lifetime value and long-term competitive advantage. Platform operators

however

face constant issues such as low renewal intention

lower perceived equity values

and high subscriber churn. This paper is a systematic literature review exploring the basic retention mechanisms and the ongoing payment characteristics of digital subscription members from a business analytics perspective. This study builds an integrated analytical framework based on the theoretical and empirical literature on three major dimensions: driving factors

operational mechanisms

and industry dilemmas. The findings synthesized show how perceived value

switching costs and habit are interacting and assess specific operational actions like tiered pricing

equity bundling and churn early-warning analytics applied to video streaming

e-commerce and knowledge sharing platforms. Additionally

issues such as subscription fatigue

value decay and auto-renewal compliance mandates are carefully analyzed. The knowledge connects macro level platform business models with micro level user behaviours and provides actionable management strategies and a roadmap for future empirical study.

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Keywords

references

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