The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media

Yuhang Sun

doi:10.47297/wspdecWSP2515-797309.20261003

PDF
导出
分享
收藏
专辑

The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media

10卷第3期

浏览量: 0 Downloads: 1

The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media
The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media
Beijing Normal - Hong Kong Baptist University, Zhuhai, Guangdong, 519087, China
2026年10卷第3期页码：48-51
纸质出版：2026-03-30
DOI：10.47297/wspdecWSP2515-797309.20261003
Accepted：

Scan QR Code

Yuhang Sun. (2026). The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media. 发展经济学, 10(3), 48-51.

Sun Yuhang.The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media[J].Development Economics of China,2026,10(03):48-51.
Yuhang Sun. (2026). The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media. 发展经济学, 10(3), 48-51. DOI： 10.47297/wspdecWSP2515-797309.20261003.

Sun Yuhang.The Overseas Community Operation Path of Chinese Contemporary Literature under the Empowerment of Digital Media[J].Development Economics of China,2026,10(03):48-51. DOI： 10.47297/wspdecWSP2515-797309.20261003.

摘要

Abstract

Digital media technology has reconstructed the logic of the overseas dissemination of Chinese contemporary literature

and overseas community operation has become an important way to promote the efficient dissemination of literature and deepen cultural identity. Based on the integration practice of digital media and overseas literary communities

combined with cross-cultural communication rules and community operation logic

this paper analyzes the three dimensions of operation significance

operation mode and operation strategy

and points out that digital media can reconstruct the relationship between communication subjects

accurately insight into audience needs

and cultivate core fan communities. Relying on social media and instant messaging tools to build a multi-community carrier

integrating crowdfunding and subscription mechanisms to explore content co-creation models

and by deepening the localization context

activating UGC production

building data feedback closed-loops

expanding specific strategies such as virtual and real integration scenarios

provide a practical path for the long-term overseas dissemination of Chinese contemporary literature.

关键词

Keywords

references

He Yufei , Ma Leyuan . New Trends in Network Literature Research from the Perspective of New Popular Literature and Art [ J ] . Digital Publishing Research , 2026 , 5 ( 01 ) : 46 - 53 .

Jiang Lan , Li Yaojiao . Research on cultural discounts and cultural identity of Chinese online literature ' going out ' [ J ] . Audiovisual , 2026 , ( 03 ) : 7 - 10 .

He Yufei . Towards global co-creation and sharing : the transformation logic and ecological construction of Chinese digital intelligence network literature [ J ] . Journal of Shenzhen University ( Humanities and Social Sciences Edition ) , 2026 , 43 ( 01 ) : 13 - 21 .

Zhao Hongshi , Wang Jian . Cross-cultural communication mode analysis of network literature [ J ] . Peony , 2026 , ( 02 ) : 103 - 105 .

Pan Wennian , Wang Yuexin , Lu Jihai . Analysis of the evolution path of national image overseas communication in the process of " going out " in China 's publishing [ J ] . Journal of Huaiyin Normal University ( Philosophy and Social Sciences Edition ) , 2026 , 48 ( 01 ) : 90 - 98 .

Ashraf MA , Khan MN , Chohan SR . et al . Social Media Improves Students ' Academic Performance : Exploring the Role of Social Media Adoption in the Open Learning Environment among International Medical Students in China.Healthcare ( Basel ) . 2021 ; 9 ( 10 ).