Under the Internet Wave in First-tier Cities: Analysis of the Current Situation and Causes of Talent Loss of New Generation Employees (Post-90s and Post-00s) in JD Tech Companies

Jun Huang

doi:10.47297/wspdecWSP2515-797310.20250904

PDF
导出
分享
收藏
专辑

Under the Internet Wave in First-tier Cities: Analysis of the Current Situation and Causes of Talent Loss of New Generation Employees (Post-90s and Post-00s) in JD Tech Companies

9卷第4期

浏览量: 0 Downloads: 0

Under the Internet Wave in First-tier Cities: Analysis of the Current Situation and Causes of Talent Loss of New Generation Employees (Post-90s and Post-00s) in JD Tech Companies
Under the Internet Wave in First-tier Cities: Analysis of the Current Situation and Causes of Talent Loss of New Generation Employees (Post-90s and Post-00s) in JD Tech Companies
Haikou University of Economics, School of Digital Economy, Chongqing, 401120, China
2025年9卷第4期页码：49-53
纸质出版日期：2025-04-21
DOI：10.47297/wspdecWSP2515-797310.20250904
Accepted：

Scan QR Code

(2025). Under the Internet Wave in First-tier Cities: Analysis of the Current Situation and Causes of Talent Loss of New Generation Employees (Post-90s and Post-00s) in JD Tech Companies. 发展经济学, 9(4), 49-53.

Huang Jun.Under the Internet Wave in First-tier Cities: Analysis of the Current Situation and Causes of Talent Loss of New Generation Employees (Post-90s and Post-00s) in JD Tech Companies[J].Development Economics of China,2025,09(04):49-53.
(2025). Under the Internet Wave in First-tier Cities: Analysis of the Current Situation and Causes of Talent Loss of New Generation Employees (Post-90s and Post-00s) in JD Tech Companies. 发展经济学, 9(4), 49-53. DOI： 10.47297/wspdecWSP2515-797310.20250904.

Huang Jun.Under the Internet Wave in First-tier Cities: Analysis of the Current Situation and Causes of Talent Loss of New Generation Employees (Post-90s and Post-00s) in JD Tech Companies[J].Development Economics of China,2025,09(04):49-53. DOI： 10.47297/wspdecWSP2515-797310.20250904.

摘要

Abstract

With the intensifying competition in the Internet industry in first-tier cities

the high liquidity of the new generation of employees (post-90s and post-00 s) has become a major challenge for the sustainable development of enterprises. This paper takes JD Technology Company as an example

based on the data of brain drain in 2019-2022

and analyzes the drivers of brain drain and countermeasures of brain drain. This paper takes JD Technology Company as an example

based on the data of brain drain in 2019-2022

and analyzes the drivers and countermeasures of the loss of the new generation of employees. The study found that the brain drain of JD Technology companies is characterized by younger age and leading active turnover. In 2021

the active turnover rate is as high as 48%

far exceeding the average level of the industry. In 2021

the active turnover rate is as high as 48%

far exceeding the average level of the industry. The macro level is affected by the location disadvantage of first-tier cities (suburban office) and The macro level is affected by the location disadvantage of first-tier cities (suburban office) and industry agglomeration effect; at the enterprise level

there are problems such as lack of competitiveness of salary and welfare

opaque career At the enterprise level

there are problems such as lack of competitiveness of salary and welfare

opaque career promotion channels

rigid performance appraisal mechanism

and disconnection between corporate culture and the needs of the new generation. Specifically

this paper puts forward four countermeasures: building a corporate culture with employee care as the core

establishing an early warning and dynamic management mechanism

building an open and flexible corporate culture as the core of the company's culture

and building an open and dynamic management mechanism. Specifically

this paper puts forward four countermeasures: building a corporate culture with employee care as the core

establishing an early warning and dynamic management mechanism

building an open and transparent career development platform

and optimizing the flexible salary and performance feedback system. The research conclusion provides theoretical and practical reference for Internet enterprises to adapt to the characteristics of the new generation of employees and build a long-term sustainable development system. The research conclusion provides theoretical and practical reference for Internet enterprises to adapt to the characteristics of the new generation of employees and build a long-term talent retention mechanism.

关键词

Keywords

references

Lin , Longfei , & Liu , Chang . ( 2022 ). Exploration of Talent Loss Problems in Small and Medium-sized Enterprises from the Perspective of Psychological Contract . Market Weekly , 35 ( 8 ), 182 - 185 .

P. Zhang , S. Y. Luo , W. J. Wang , et al . ( 2023 ). Analysis of the causes of talent loss and countermeasures in prefecture-level city hospitals . China Science and Technology ( 1 ), 166 - 168 .

Zhang Na . ( 2023 ). Research Report on Talent Loss in a State-Owned Hospital in Hebei Province . Hunan University of Traditional Chinese Medicine .

Li , Chunmei . ( 2024 ). Research on the risk assessment system of coal mining enterprises to prevent the loss of core talents . China Electronic Business ( 3 ), 22 - 24 .

Wang ZG . ( 2024 ). Analysis of Core Talent Loss and Countermeasures in Financial Enterprises . Brand Research ( 28 ), 0251 - 0253 .

Liu W. J. . ( 2024 ). Reducing Talent Loss and Guaranteeing the Stable Development of the Industry .

Peng Liqun . ( 2023 ). The current situation and countermeasures of the loss of talent in the tourism industry counting and dispatching . Employment and Security ( 1 ), 37 - 39 .

Guo , Yifan , & Li J. . ( 2021 ). Study on Talent Loss of Hotel Management Professionals under School-Enterprise Cooperation Mode . Modern Education Forum , 4 ( 8 ), 32 - 34 .

Zhou S. L. , Zhao P. , & Li H. H. . ( 2021 ). Hidden dangers of medical and nursing brain drain in China and its motivational intervention revelation - A survey study based on offspring's willingness to practice medicine . China Soft Science ( 4 ), 9 .

You Hai Fei . ( 2024 ). A study on the path of utilizing the "peer effect" to alleviate the problem of rural youth brain drain . Journal of Intelligent Agriculture , 4 ( 10 ), 47 - 50 .

Aryal A . ( 2024 ). How to beat the brain drain and foster home expertise . nature , 8033 (Oct. 10 ), 634 .

Meo S. A. , Eldawlatly A. A. , & Sultan T . ( 2024 ). Impact of unstable environment on the brain drain of highly skilled professionals, healthcare workers, researchers, and research productivity in Pakistan . Saudi Journal of Anaesthesia , 18(1) .

Gzüm S. , Yurcu G. , Ilgaz A. , Ayegül , et al . ( 2024 ). A Serial Mediation Model of the Brain Drain Perceptions Among Health and Tourism Students . Florence Nightingale Journal of Nursing , 32(2) .

Gassemi K. , & Aniba L . ( 2024 ). The Brain Drain of Moroccan IT Profiles: an Exploratory Qualitative Study within Y and Z Generations . international Review of Management & Marketing , 14(4) .

Jumagdao K . M . A., Refuerzo D . R . L., Caing A. M . C., et al. ( 2024 ). Tuberculosis and the brain drain problem. Journal of Public Health( 3 ), 3.

文章被引用时，请邮件提醒。

Submit

No data

Related Author

No data

Related Institution

No data

⁰