The Localization Brand Recognition Reshaping Strategy for Digital Payment Enterprises

Jiabang Zhang

doi:10.47297/wspdecWSP2515-797311.20250906

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9卷第6期

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The Localization Brand Recognition Reshaping Strategy for Digital Payment Enterprises
The Localization Brand Recognition Reshaping Strategy for Digital Payment Enterprises
1.Department of Economics and Finance, Xi'an Jiaotong-Liverpool University, Suzhou, JiangSu, 215000, China
2.School of Business, Xi'an Jiaotong-Liverpool University, Suzhou, Jiangsu, 215000, China
2025年9卷第6期页码：57-62
纸质出版日期：2025-06-30
DOI：10.47297/wspdecWSP2515-797311.20250906
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(2025). The Localization Brand Recognition Reshaping Strategy for Digital Payment Enterprises. 发展经济学, 9(6), 57-62.

Zhang Jiabang.The Localization Brand Recognition Reshaping Strategy for Digital Payment Enterprises[J].Development Economics of China,2025,09(06):57-62.
(2025). The Localization Brand Recognition Reshaping Strategy for Digital Payment Enterprises. 发展经济学, 9(6), 57-62. DOI： 10.47297/wspdecWSP2515-797311.20250906.

Zhang Jiabang.The Localization Brand Recognition Reshaping Strategy for Digital Payment Enterprises[J].Development Economics of China,2025,09(06):57-62. DOI： 10.47297/wspdecWSP2515-797311.20250906.

摘要

Abstract

With the rapid development of the global digital economy

digital payment enterprises are constantly expanding their international markets. The reshaping of local brand recognition has become the key for them to successfully enter and establish a foothold in the local market. This article delves deeply into the necessity of reshaping the localized brand perception of digital payment enterprises and analyzes the factors influencing localized brand perception

including cultural differences

market environment

regulatory policies

etc. Through research

local brand recognition reshaping strategies for digital payment enterprises in terms of products and services

marketing communication

and partnerships have been proposed

aiming to help digital payment enterprises better adapt to different regional markets

enhance brand recognition

reputation and loyalty in the local area

and achieve sustainable development.

关键词

Keywords

references

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