Overview of the application of big data in consumer demand forecasting

Nanxin Wei

doi:10.47297/wspdecWSP2515-797312.20250904

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Overview of the application of big data in consumer demand forecasting

9卷第4期

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Overview of the application of big data in consumer demand forecasting
Overview of the application of big data in consumer demand forecasting
Chengdu Foreign Language School, Da Zhou, Si Chuan, 635000, China
2025年9卷第4期页码：58-61
纸质出版日期：2025-04-21
DOI：10.47297/wspdecWSP2515-797312.20250904
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(2025). Overview of the application of big data in consumer demand forecasting. 发展经济学, 9(4), 58-61.

Wei Nanxin.Overview of the application of big data in consumer demand forecasting[J].Development Economics of China,2025,09(04):58-61.
(2025). Overview of the application of big data in consumer demand forecasting. 发展经济学, 9(4), 58-61. DOI： 10.47297/wspdecWSP2515-797312.20250904.

Wei Nanxin.Overview of the application of big data in consumer demand forecasting[J].Development Economics of China,2025,09(04):58-61. DOI： 10.47297/wspdecWSP2515-797312.20250904.

摘要

Abstract

Consumer demand forecasting has always been a hot issue for the research of major enterprises. It provides an important basis for enterprises to formulate production plans

inventory management and price strategies. Therefore

for the development of enterprises

accurate forecasting consumer demand is an issue that needs to be key. This study will elaborate on the development background and significance of big data analysis in consumer demand forecasting

the application status and advantages

and specific practice and case analysis

and deeply explore the important role of big data in consumer demand forecasting

in order to provide useful references for the development and competitiveness of Chinese enterprises.

关键词

Keywords

references

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