Statistical Sampling Methods in Market Research: Practical Applications

Maohong Yu

doi:10.47297/wspdecWSP2515-797317.20250907

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Statistical Sampling Methods in Market Research: Practical Applications

9卷第7期

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Statistical Sampling Methods in Market Research: Practical Applications
Statistical Sampling Methods in Market Research: Practical Applications
Zhucheng Comprehensive Investigation Team, Zhucheng, Shandong, 262200, China
2025年9卷第7期页码：89-92
纸质出版：2025-07-30
DOI：10.47297/wspdecWSP2515-797317.20250907
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(2025). Statistical Sampling Methods in Market Research: Practical Applications. 发展经济学, 9(7), 89-92.

Yu Maohong.Statistical Sampling Methods in Market Research: Practical Applications[J].Development Economics of China,2025,09(07):89-92.
(2025). Statistical Sampling Methods in Market Research: Practical Applications. 发展经济学, 9(7), 89-92. DOI： 10.47297/wspdecWSP2515-797317.20250907.

Yu Maohong.Statistical Sampling Methods in Market Research: Practical Applications[J].Development Economics of China,2025,09(07):89-92. DOI： 10.47297/wspdecWSP2515-797317.20250907.

摘要

Abstract

Statistical sampling methods are indispensable tools in market research

effectively enhancing both efficiency and accuracy. This paper begins with the fundamental principles of statistical sampling and explores the practical applications of various methods

including simple random sampling

stratified sampling

systematic sampling

cluster sampling

and multi-stage sampling. The aim is to provide market researchers with a scientific basis for selecting sampling strategies. By elaborating on the operational steps

applicable scenarios

and characteristics of each sampling method

this paper seeks to improve the reliability and scientific rigor of market research

thereby offering robust support for market decision-making.

关键词

Keywords

references

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Zhu Junjie . Discussion on the Application of Statistical Sampling in Auditing [J ] . Times Finance , 2018 , ( 06 ): 165 - 166 .

Guo Zhidong , Liu Bing . Application of Statistical Sampling Method in Highway Engineering Auditing [J ] . Finance and Accounting Monthly , 2015 , ( 26 ): 79 - 81 .

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