An Analysis of the Restructuring of Workflows and Efficiency Improvements in Copywriting Enabled by Artificial Intelligence

Feng Xiao

doi:10.47297/wspeiWSP2516-253502.20261002

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An Analysis of the Restructuring of Workflows and Efficiency Improvements in Copywriting Enabled by Artificial Intelligence

10卷第2期

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An Analysis of the Restructuring of Workflows and Efficiency Improvements in Copywriting Enabled by Artificial Intelligence
An Analysis of the Restructuring of Workflows and Efficiency Improvements in Copywriting Enabled by Artificial Intelligence
Sichuan Technology and Business University, School of Digital Economy and Management, Meishan, Sichuan, 620036, China
2026年10卷第2期页码：8-11
纸质出版：2026-04-30
DOI：10.47297/wspeiWSP2516-253502.20261002
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Feng Xiao. (2026). An Analysis of the Restructuring of Workflows and Efficiency Improvements in Copywriting Enabled by Artificial Intelligence. 创业与创新（英文版）, 10(2), 8-11.

Feng Xiao.An Analysis of the Restructuring of Workflows and Efficiency Improvements in Copywriting Enabled by Artificial Intelligence[J].Entrepreneurship and Innovation,2026,10(02):8-11.
Feng Xiao. (2026). An Analysis of the Restructuring of Workflows and Efficiency Improvements in Copywriting Enabled by Artificial Intelligence. 创业与创新（英文版）, 10(2), 8-11. DOI： 10.47297/wspeiWSP2516-253502.20261002.

Feng Xiao.An Analysis of the Restructuring of Workflows and Efficiency Improvements in Copywriting Enabled by Artificial Intelligence[J].Entrepreneurship and Innovation,2026,10(02):8-11. DOI： 10.47297/wspeiWSP2516-253502.20261002.

摘要

Abstract

With the development of generative artificial intelligence technology

the nature of labour in the field of knowledge production is undergoing structural changes. Drawing on labour process theory

this study analyses the evolution of computing-driven copywriting production mechanisms

revealing practical issues arising from intelligent practices

such as the proliferation of content homogenisation

the weakening of creators' agency

and the obsolescence of traditional management models. In response to these issues

this paper proposes countermeasures

including establishing the dominant role of human intellect

developing a dynamic

interactive

and collaborative paradigm

and reshaping the intelligent performance evaluation system. These measures aim to break down barriers to technological application

achieve human-machine collaborative co-creation

and comprehensively enhance the core value of digital content production efficiency.

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Keywords

references

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