In the digital age

artificial intelligence (AI) has widely penetrated into various fields

including ideological and political education in colleges and universities. This study discusses the application value of AI in ideological and political education in universities

analyzes the application form of artificial intelligence technology

discusses the challenges such as data security

technology integration and the ability of educators

and proposes targeted strategies. Rational application of AI can improve the efficiency and quality of educational management

but many challenges need to be addressed. This study provides the direction for the innovation of ideological and political education in colleges and universities

promotes the development of intelligent education

and helps to cultivate high-quality talents.