With the vigorous development of the digital economy and the in-depth promotion of new liberal arts construction

industry-education integration has become a key path for Digital Media Art majors to cope with industry changes and enhance the quality of talent cultivation. Taking the Symposium on the 20th Anniversary of the Establishment of the Department of Digital Media Art and the Collaborative Development of Industry and Education hosted by the School of Design and Art

Beijing Technology and Business University as an observation window

this article explores the talent cultivation of Digital Media Art majors in universities. Specifically

the training objectives should shift from "skills-based" to "compound-based"

the curriculum system should strengthen underlying logic

and practical teaching needs to incorporate real projects. In terms of curriculum reform

a collaborative course development mechanism between schools and enterprises should be established

diversified and interconnected practical teaching carriers should be constructed

and the project delivery channel of the alumni network should be activated. In the digital and intelligent era

undergraduate education in Digital Media Art majors in universities should adhere to industry-education collaboration

with talent cultivation as the core

continuously promote teaching reform

dynamically align with industry needs

and seize opportunities in technological iteration.